The Project

Monster.com needed a new product for highly regulated governnent job boards. The existing products were custom and not scalable. I was brought on as lead designer to work with in-house and overseas dev teams. The goal was to build a "base product" that provided add-ons and easy branding updates to keep costs and personalization work low to provide a competitively priced "out of the box" option as well as an "add-on" model for more features and branding at a higher price point or subscription.

The Assessment

There had not been much discovery work, so I spearheaded a week of research with the business owners and analysts to collect data and competitve research in order to hone the direction and personas. We also interviewed several salespeople and subject matter experts in the state-required job board industry. The resulting documentation and empathy for the primary and secondary users was referred to daily and drove key decisions during the life of the product. The base design was built from a style guide/design system that was not only WCAG compliant, but it also utilized a relative color palatte that could be interchanged with ANY branding colors in minutes.

The Goal

Aside from business needing to offer a more flexibly priced, scalable product, the goals were to build an easily maintained, easily rebranded base product that could be "channelized" at scale. This international agile team was focused on getting a working prototype for sales, while simultaneously connecting the back end at closest pace with prototype. Part of this project was to code using the cleanest taxonomy possible in order to reduce maintenance on the base site all the "channels" would refer to for functionality and features. Channels were built for branding and personalization requirements for each state, including languages and government accessibility features. A "resume builder" feature designed to change and add fields and features according to state requirements.

The Results

The product included a complex yet simple to use case management system for states to manage content and custom homepage offerings. The product is now sold and managed thru the MonsterGov team and is extremely successful. Monster's ad page for this product.

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