Back in the 'day' while touring with the Grateful Dead, the Superkind Bagel was developed to feed the hungry, adorable, jingly dancers something healthy and satisfying for their trips to and from shows.
Always in demand and synonymous with quality and gladness, the Superkind brand expanded into the highest quality t-shirts and the coolest friendship bracelets you could find on tour. Eventually, Superkind came to mean more than just the best weed you could find, it came to mean the best ANYTHING you could find.
So if we sell incense, it's the best KIND. If we sell pipes, they are the best KIND. Kindness can never be underestimated—we've known that for decades. Man, we're old.